Do you take NO’s personally?

One of the biggest issues that sales people face is dealing with rejection. After all, in a world where even the best in the world get almost as many No’s as Yes’s, it can wreak havoc on a sellers confidence and mental state.

Some sales gurus will teach you how to deal with NO’s with their ‘Suck it up Buttercup’ protocol- in other words, get used to it. Others teach you jujutsu moves so you can turn a No into a Yes like a badass ninja. While this strategy may work part of the time, I personally don’t like fighting my way to a yes.

The only way we feel rejection is when we take things personally. In other words, we make winning or losing the sale about US. Here’s the kicker, the way good sales are made is when your prospect has a problem that is too big to ignore. It’s plain and simple. Either they have one or they don’t- it’s got nothing to do with you.

As sellers, when our intent is on finding and solving specific problems that we know we can fix, we are taking ourselves out of the rejection game. Find a buyer that fits your criteria? Great! Just remember, it’s got nothing to do with you. It’s on them.

If a potential buyer doesn’t have a big enough problem that you can fix, Oh Well. Just remember, it’s got nothing to do with you. It’s still on them. In this situation, the best thing you can do is explain your position, shake hands, and part as friends. In the event that you find a problem that they should fix, but it isn’t in your area of expertise refer them to someone who can help. That way, you leave with your integrity intact and they have some great advice on how they can solve their problem. It’s the ultimate Win-Win.

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